SCAA - Peacock


The SCAA stands for Specialty Coffee Association of America, and is a trade group. The SCAA was formed by a group of roasters and importers who felt they did not have a trade association that represented their interests. The main commercial coffee group is the NCA (National Coffee Association), which tends to cater to larger roasters, although that has changed over time. The annual SCAA trade show in one of the major gatherings for coffee people from all parts of the business, and all over the world. There is also the SCAE for Europe and SCAJ for Japan, who also have smaller trade shows each year.